МИШКА—born in Brooklyn, raised in Hell—was founded in 2003. The brand started as a humble t-shirt company that wanted to spread art and weirdness through graphic designs. МИШКА has since grown into a lifestyle brand with a worldwide presence. But make no mistake: the “DIY” ethics of New York City’s electric street-culture is the heart that beats at МИШКА’s core. That raw passion, and the brand’s devotion to celebrating the individual, has taken a small family of Brooklyn based #DeathAdders to the world stage. Now based in Los Angeles МИШКА’s universe is open and inclusive. МИШКА celebrates the weirdness of the world and bucks the exclusionary measures that plague anything labeled as "cool." Anyone who has a passion for the unusual, the atypical and the weird can find a spot on МИШКА’s team. Join the movement and reject normalcy. And as always… KEEP WATCH!